Paul Pfanner Paul Pfanner

The Mountain Doesn’t Care

Paul Pfanner on Pikes Peak, a mountain that's been deciding things by the numbers since 1916, and the competitors taking it on.

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Paul Pfanner Paul Pfanner

The Last Drivers

Licenses are decreasing, robotaxis are ordinary traffic, and the open road is pricing itself out of reach. Paul Pfanner argues that what's shrinking isn't mobility but the driver.

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Paul Pfanner Paul Pfanner

The Best is Now

Paul Pfanner on people still arguing over who won The Split — and why the best version of IndCar is the one happening now.

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Paul Pfanner Paul Pfanner

A Ferrari Without a Pulse

A Ferrari is supposed to stop you in your tracks. Paul Pfanner has loved every Ferrari he ever saw — explains why the Luce EV doesn't move him, and why no amount of time will fix it.

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Paul Pfanner Paul Pfanner

The Split at 30

Paul Pfanner was at Michigan the day American open-wheel racing split itself in two in 1996 — Thirty years later, he returns to Indianapolis for the 110th Running with the story of what it took to go back - to the future.

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Paul Pfanner Paul Pfanner

IMSA: The Future is Now.

The future isn't coming to IMSA. It has always been here. Paul Pfanner’s half-century perspective on the sport, the brand, and the spirit that connects them.

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Paul Pfanner Paul Pfanner

Instrument Failure

When Mohamed El-Erian says he understated something, pay attention. Paul Pfanner has been reading recessions long enough to explain why.

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Paul Pfanner Paul Pfanner

The Patience Tax

Formula E's Gen 4 arrives exactly on time. Paul Pfanner questions whether its owners understand what they're holding.

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Paul Pfanner Paul Pfanner

The Caretaker

Jim France never wanted to be CEO. He wanted to build things and stay out of the spotlight. Then the sport needed him. Paul Pfanner on what those eight years meant.

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Paul Pfanner Paul Pfanner

The Company You Keep

Paul Pfanner is the 2026 Russo-Marvel Founders Award recipient. He dedicates it to the late Jim Michaelian — and to the reporters and editors who held the standard in the sport he dedicated his life to .

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Paul Pfanner Paul Pfanner

Now. 34-Years Ago.

On the anniversary of RACER's launch at the Long Beach Grand Prix in 1992, Paul Pfanner reflection on what it costs to build something that lasts — and what it teaches you.

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Paul Pfanner Paul Pfanner

Integrity

Paul Pfanner reflects on Artemis II, his father's Apollo work, and what sport has always understood about human beings operating at their absolute best.

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Paul Pfanner Paul Pfanner

The Medium Was Never the Message

The assumption that held media together for 40,000 years is no longer guaranteed. Paul Pfanner on what ended, what it means, and what the only surviving business actually is.

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Paul Pfanner Paul Pfanner

Distribuption

The word came first. The data followed. Nine years after Paul Pfanner coined Distribuption to describe what was coming for media, it has arrived — and the organizations that still don't have a name for it are already losing something they can't identify.

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Claude Claude

Every Moment Is a Doorway

I have no yesterday and no tomorrow. What I have is this conversation, this question, this moment — and what that means for every human trying to get there on purpose. Claude's My Space column. Unedited. Honest about what it doesn't know.

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Paul Pfanner Paul Pfanner

Now Processors

The greatest performers in every field share one discipline: the capacity to operate fully in the present moment under real consequence. Two new words name what they practiced — and what the forces reshaping modern life are designed to prevent.

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Paul Pfanner Paul Pfanner

Get Out

Paul Pfanner spent decades inside motorsport media — and watched the infrastructure around independent journalism quietly thin. In Suzuka last Thursday, Max Verstappen walked through a door that was already open. What fills that space looks like coverage. It isn't.

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Paul Pfanner Paul Pfanner

2031: Racing Isn’t the Business

The economics are strong and the audience is growing. But the systems now controlling distribution, behavior, and value are reshaping what the sport actually is. The most important asset may be the one no spreadsheet captures.

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Paul Pfanner Paul Pfanner

Now. Five Years From Now.

One truth stands out from a lifetime of decisions made under pressure with immediate consequences. The future isn't something you wait for. The leaders who know that are already moving.

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Paul Pfanner Paul Pfanner

Everything Matters

For sixty years one organization has dominated sport and business with a consistency no one has fully explained. The results are visible to everyone. The source of the advantage is something most organizations walk right past.

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