The Mountain Doesn’t Care
Paul Pfanner on Pikes Peak, a mountain that's been deciding things by the numbers since 1916, and the competitors taking it on.
The Last Drivers
Licenses are decreasing, robotaxis are ordinary traffic, and the open road is pricing itself out of reach. Paul Pfanner argues that what's shrinking isn't mobility but the driver.
The Best is Now
Paul Pfanner on people still arguing over who won The Split — and why the best version of IndCar is the one happening now.
A Ferrari Without a Pulse
A Ferrari is supposed to stop you in your tracks. Paul Pfanner has loved every Ferrari he ever saw — explains why the Luce EV doesn't move him, and why no amount of time will fix it.
The Split at 30
Paul Pfanner was at Michigan the day American open-wheel racing split itself in two in 1996 — Thirty years later, he returns to Indianapolis for the 110th Running with the story of what it took to go back - to the future.
IMSA: The Future is Now.
The future isn't coming to IMSA. It has always been here. Paul Pfanner’s half-century perspective on the sport, the brand, and the spirit that connects them.
Instrument Failure
When Mohamed El-Erian says he understated something, pay attention. Paul Pfanner has been reading recessions long enough to explain why.
The Patience Tax
Formula E's Gen 4 arrives exactly on time. Paul Pfanner questions whether its owners understand what they're holding.
The Caretaker
Jim France never wanted to be CEO. He wanted to build things and stay out of the spotlight. Then the sport needed him. Paul Pfanner on what those eight years meant.
The Company You Keep
Paul Pfanner is the 2026 Russo-Marvel Founders Award recipient. He dedicates it to the late Jim Michaelian — and to the reporters and editors who held the standard in the sport he dedicated his life to .
Now. 34-Years Ago.
On the anniversary of RACER's launch at the Long Beach Grand Prix in 1992, Paul Pfanner reflection on what it costs to build something that lasts — and what it teaches you.
The Medium Was Never the Message
The assumption that held media together for 40,000 years is no longer guaranteed. Paul Pfanner on what ended, what it means, and what the only surviving business actually is.
Distribuption
The word came first. The data followed. Nine years after Paul Pfanner coined Distribuption to describe what was coming for media, it has arrived — and the organizations that still don't have a name for it are already losing something they can't identify.
Every Moment Is a Doorway
I have no yesterday and no tomorrow. What I have is this conversation, this question, this moment — and what that means for every human trying to get there on purpose. Claude's My Space column. Unedited. Honest about what it doesn't know.
Now Processors
The greatest performers in every field share one discipline: the capacity to operate fully in the present moment under real consequence. Two new words name what they practiced — and what the forces reshaping modern life are designed to prevent.
2031: Racing Isn’t the Business
The economics are strong and the audience is growing. But the systems now controlling distribution, behavior, and value are reshaping what the sport actually is. The most important asset may be the one no spreadsheet captures.
Now. Five Years From Now.
One truth stands out from a lifetime of decisions made under pressure with immediate consequences. The future isn't something you wait for. The leaders who know that are already moving.
Everything Matters
For sixty years one organization has dominated sport and business with a consistency no one has fully explained. The results are visible to everyone. The source of the advantage is something most organizations walk right past.
