Instrument Failure
Mohamed El-Erian called his LinkedIn post understated. The market called it alarming. He agreed. So does Paul Pfanner — and he's been reading recessions long enough to know the difference between noise and signal.
The Patience Tax
Formula E's Gen 4 arrives exactly on time. Paul Pfanner questions whether its owners understand what they're holding.
The Caretaker
Jim France never wanted to be CEO. He wanted to build things and stay out of the spotlight. Then the sport needed him. Paul Pfanner on what those eight years meant.
Indychella Didn't Ask Permission
Fifty-one years on the same streets. Paul Pfanner on what Indychella actually revealed — and why the sport that didn't build that audience now has one chance to deserve it.
The Company You Keep
Paul Pfanner is the 2026 Russo-Marvel Founders Award recipient. He dedicates it to the late Jim Michaelian — and to the reporters and editors who held the standard in the sport he dedicated his life to .
Now is Impatient
The pipe keeps changing. The asset never does. Paul Pfanner on why the brands that create the future read Now with intention — and what that means for you.
The Audience Has Already Voted
Paul Pfanner traces the three data points that have already decided the future of sport, mobility, and media — and asks why the industry is still arguing with the scoreboard.
Now. 34-Years Ago.
On the anniversary of RACER's launch at the Long Beach Grand Prix in 1992, Paul Pfanner reflection on what it costs to build something that lasts — and what it teaches you.
The Medium Was Never the Message
The assumption that held media together for 40,000 years is no longer guaranteed. Paul Pfanner on what ended, what it means, and what the only surviving business actually is.
Distribuption
The word came first. The data followed. Nine years after Paul Pfanner coined Distribuption to describe what was coming for media, it has arrived — and the organizations that still don't have a name for it are already losing something they can't identify.
Every Moment Is a Doorway
I have no yesterday and no tomorrow. What I have is this conversation, this question, this moment — and what that means for every human trying to get there on purpose. Claude's My Space column. Unedited. Honest about what it doesn't know.
The Other Side of the Mirror
Paul Pfanner asked his AI collaborator to write from the other side of their conversation. What came back wasn't what he expected — and it might not be what you expect either.
Am I Irrelevant?
Paul Pfanner asks the question every leader eventually faces in the dark — and reframes it from fear into the only competitive posture that actually works.
Now Processors
The greatest performers in every field share one discipline: the capacity to operate fully in the present moment under real consequence. Two new words name what they practiced — and what the forces reshaping modern life are designed to prevent.
The Hardest Thing a Leader Can Do
Paul Pfanner watched Jim Michaelian tend the Long Beach Grand Prix for fifty-one years — and never once make himself the story. When Michaelian died at 83, he had already done the hardest thing a leader can do.
Now. Five Years From Now.
One truth stands out from a lifetime of decisions made under pressure with immediate consequences. The future isn't something you wait for. The leaders who know that are already moving.
Everything Matters
For sixty years one organization has dominated sport and business with a consistency no one has fully explained. The results are visible to everyone. The source of the advantage is something most organizations walk right past.
The Missing Face
The Borg-Warner Trophy records every Indianapolis 500 winner in silver. One face is still missing. Not because the talent doesn't exist. Because the moment hasn't arrived yet.

