A Moonshot Run Out of a Race Shop
Paul Pfanner was in the All American Racers shop in 2018 when this car's corroded, unfinished monocoque came down from the rafters. Now it's finished, and he explains why its fifty-eight-year wait matters to anyone with an idea on the bench.
Who Pays The Witness?
Motorsport no longer needs magazines to reach its fans. Paul Pfanner on the independent people who make the work worth saving — and the spirit of RACER magazine he still believes in.
Fast, Cheap and Wrong
Paul Pfanner on the week Ford proved AI is a brilliant tool and a costly replacement.
Who Owns The Audience Now?
Paul Pfanner argues the audience has changed who it trusts for good, from institutions to individuals, and asks what that leaves someone still playing by the old rules.
Real Just Got Expensive
Paul Pfanner makes the case that the flood of machine-made content is raising the price of the few things no machine can fake.
The Last Drivers
Licenses are decreasing, robotaxis are ordinary traffic, and the open road is pricing itself out of reach. Paul Pfanner argues that what's shrinking isn't mobility but the driver.
The Wrong Question
Paul Pfanner on the 2026 regulations, what Monaco will force Formula 1 to decide, and why the audience has already voted.
Instrument Failure
When Mohamed El-Erian says he understated something, pay attention. Paul Pfanner has been reading recessions long enough to explain why.
The Audience Has Already Voted
Paul Pfanner traces the three data points that have already decided the future of sport, mobility, and media — and asks why the industry is still arguing with the scoreboard.
Now. 34-Years Ago.
On the anniversary of RACER's launch at the Long Beach Grand Prix in 1992, Paul Pfanner reflection on what it costs to build something that lasts — and what it teaches you.
Now Processors
The greatest performers in every field share one discipline: the capacity to operate fully in the present moment under real consequence. Two new words name what they practiced — and what the forces reshaping modern life are designed to prevent.
2031: Racing Isn’t the Business
The economics are strong and the audience is growing. But the systems now controlling distribution, behavior, and value are reshaping what the sport actually is. The most important asset may be the one no spreadsheet captures.
What is Really Powering F1?
Melbourne opened Formula 1's new regulatory era with record attendance and genuine excitement. Beneath that, a harder question is already forming. The real power unit has never been mechanical.
The Ghost in the Machine
The ghost in the machine is no longer hidden — and that changes the equation for every organization running on complex systems. The discomfort isn't the problem. It's the signal.
The Race to Next
Every era has a moment when the future stops being theoretical and starts moving. Leaders who think they're keeping pace may want to reconsider. Are you moving — or just reacting?
