Paul Pfanner Paul Pfanner

A Moonshot Run Out of a Race Shop

Paul Pfanner was in the All American Racers shop in 2018 when this car's corroded, unfinished monocoque came down from the rafters. Now it's finished, and he explains why its fifty-eight-year wait matters to anyone with an idea on the bench.

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Paul Pfanner Paul Pfanner

Who Pays The Witness?

Motorsport no longer needs magazines to reach its fans. Paul Pfanner on the independent people who make the work worth saving — and the spirit of RACER magazine he still believes in.

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Paul Pfanner Paul Pfanner

Who Owns The Audience Now?

Paul Pfanner argues the audience has changed who it trusts for good, from institutions to individuals, and asks what that leaves someone still playing by the old rules.

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Paul Pfanner Paul Pfanner

Real Just Got Expensive

Paul Pfanner makes the case that the flood of machine-made content is raising the price of the few things no machine can fake.

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Paul Pfanner Paul Pfanner

The Last Drivers

Licenses are decreasing, robotaxis are ordinary traffic, and the open road is pricing itself out of reach. Paul Pfanner argues that what's shrinking isn't mobility but the driver.

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Paul Pfanner Paul Pfanner

The Wrong Question

Paul Pfanner on the 2026 regulations, what Monaco will force Formula 1 to decide, and why the audience has already voted.

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Paul Pfanner Paul Pfanner

Instrument Failure

When Mohamed El-Erian says he understated something, pay attention. Paul Pfanner has been reading recessions long enough to explain why.

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Paul Pfanner Paul Pfanner

The Audience Has Already Voted

Paul Pfanner traces the three data points that have already decided the future of sport, mobility, and media — and asks why the industry is still arguing with the scoreboard.

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Paul Pfanner Paul Pfanner

Now. 34-Years Ago.

On the anniversary of RACER's launch at the Long Beach Grand Prix in 1992, Paul Pfanner reflection on what it costs to build something that lasts — and what it teaches you.

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Integrity

Paul Pfanner reflects on Artemis II, his father's Apollo work, and what sport has always understood about human beings operating at their absolute best.

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Paul Pfanner Paul Pfanner

Now Processors

The greatest performers in every field share one discipline: the capacity to operate fully in the present moment under real consequence. Two new words name what they practiced — and what the forces reshaping modern life are designed to prevent.

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Paul Pfanner Paul Pfanner

Get Out

Paul Pfanner spent decades inside motorsport media — and watched the infrastructure around independent journalism quietly thin. In Suzuka last Thursday, Max Verstappen walked through a door that was already open. What fills that space looks like coverage. It isn't.

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Paul Pfanner Paul Pfanner

2031: Racing Isn’t the Business

The economics are strong and the audience is growing. But the systems now controlling distribution, behavior, and value are reshaping what the sport actually is. The most important asset may be the one no spreadsheet captures.

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Paul Pfanner Paul Pfanner

What is Really Powering F1?

Melbourne opened Formula 1's new regulatory era with record attendance and genuine excitement. Beneath that, a harder question is already forming. The real power unit has never been mechanical.

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Paul Pfanner Paul Pfanner

The Ghost in the Machine

The ghost in the machine is no longer hidden — and that changes the equation for every organization running on complex systems. The discomfort isn't the problem. It's the signal.

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Paul Pfanner Paul Pfanner

The Race to Next

Every era has a moment when the future stops being theoretical and starts moving. Leaders who think they're keeping pace may want to reconsider. Are you moving — or just reacting?

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