Paul Pfanner on why the new 2028 IndyCar sent him back to the race-car designs he drew as a teenager, now rendered with AI, and what a sport loses when it settles for being a show.

Paul Pfanner on the one thing still standing between you and the work you're here to build.

In his latest Long Views column, Bill Long looks at the quiet sentence that costs brands the most, "I'm never going there again," and why the word that should worry you is "again."

Paul Pfanner on why IndyCar's new car is frozen on purpose, now that a broadcaster owns a third of the series, and what that costs in a world moving faster than 230 mph.

Companies have never had more ways to reach us, or been trusted less. Bill Sparks on how brands lost the public's trust, and what the smart ones are doing to earn it back.

Paul Pfanner was in the All American Racers shop in 2018 when this car's corroded, unfinished monocoque came down from the rafters. Now it's finished, and he explains why its fifty-eight-year wait matters to anyone with an idea on the bench.

Paul Pfanner on IndyCar's new IR-28, and what a race car is for once the meaning leaves the machine.

Paul Pfanner on the word he coined in 2017 for IndyCar's leadership, and the decade of evidence that has since caught up with it.

Bill Sparks opens a new series on how the old branding playbook broke — and what's replacing it.

Paul Pfanner on the barrier that used to make ideas expensive to build — the people, the capital, the years — and why its collapse is the most open stretch of track he's seen in five decades

Motorsport no longer needs magazines to reach its fans. Paul Pfanner on the independent people who make the work worth saving — and the spirit of RACER magazine he still believes in.

Bill Sparks asks whether the AI boom is a bubble waiting to pop — and lays out what the hyperscalers pouring hundreds of billions into infrastructure still have to prove before the checks stop clearing.

Racing was once sold as "The Sport of the Seventies." Fifty years later, Paul Pfanner looks at why Formula One's creators are reaching an audience its traditional media never could.

Paul Pfanner remembers his friend Jeff Krosnoff, thirty years on from his tragic death.

Bill Sparks steps inside the CAA Vault where Hollywood's most powerful agency scans its own clients down to the smallest change of expression.

Paul Pfanner on the week Ford proved AI is a brilliant tool and a costly replacement.

Bill Sparks on how Name, Image, and Likeness management has become another skill young athletes need to master on their way to the big leagues.

Bill Sparks on what the 2026 World Cup's early engagement numbers reveal about the gap between sponsorship rights and actual relevance.

Paul Pfanner argues the audience has changed who it trusts for good, from institutions to individuals, and asks what that leaves someone still playing by the old rules.

Paul Pfanner makes the case that the flood of machine-made content is raising the price of the few things no machine can fake.