The Big Idea: Lessons in Transformative Growth
Bill Long on the big ideas that reinvent an industry, from a brick racetrack built in 1909 to IndyCars running the streets of Washington, DC in 2026, and why playing it safe carries a real risk of its own.
It Was Never Just the Car, It’s Who gets the Seat
Paul Pfanner published the magazines you grew up on. Fifth in his series on the next IndyCar, on the half of the question the IR-28 can't answer: who still reaches the seat.
The New IndyCar is No Accident
The new IndyCar IR-28 didn't come from nowhere. Paul Pfanner traces the forces that shaped it, and the cars that were drawn but never built, to show how the sport arrived here and the choice it faces next.
What Comes After Faster?
Paul Pfanner on what the next Indy car should be built to prove once raw speed has reached its useful limit. Third in his series on the future of the sport.
The Fastest Thing Off the Shelf?
Paul Pfanner asks whether IndyCar has permanently turned its race car into standard equipment, what that trades away, and why the choice that builds what comes next has to be made now.
The Museum and the Paddock
Paul Pfanner sets the reimagined IMS Museum against today's paddock and asks what the Indy car after the IR-28 should add to a century of cars that made change visible
The Future Arrived Looking Familiar
Paul Pfanner on IndyCar's new IR-28, and what a race car is for once the meaning leaves the machine.
The Age of Distribuption is Now
Paul Pfanner on the word he coined in 2017 for IndyCar's leadership, and the decade of evidence that has since caught up with it.
Real Just Got Expensive
Paul Pfanner makes the case that the flood of machine-made content is raising the price of the few things no machine can fake.
The Best is Now
Paul Pfanner on people still arguing over who won The Split — and why the best version of IndCar is the one happening now.
Sunday Made the Case
Paul Pfanner surveys Sunday's 110th Indianapolis 500 — Felix Rosenqvist's 0.0233-second win for Meyer Shank Racing, the closest finish in race history — and argues that the Penske Entertainment era, reached its best day to date.
You Are Here to Witness Truth
Paul Pfanner accepts the 2026 Russo-Marvel Founders Award and challenges the journalists who cover motorsports to build the future of their profession in an age of AI.
The Split at 30
Paul Pfanner was at Michigan the day American open-wheel racing split itself in two in 1996 — Thirty years later, he returns to Indianapolis for the 110th Running with the story of what it took to go back - to the future.
Racing is Learning
As Paul Pfanner receives the SPMJ Russo-Marvel Founders Award, he offers a meditation on learning, proximity, and who journalists actually work for.
The Company You Keep
Paul Pfanner is the 2026 Russo-Marvel Founders Award recipient. He dedicates it to the late Jim Michaelian — and to the reporters and editors who held the standard in the sport he dedicated his life to .
Everything Matters
For sixty years one organization has dominated sport and business with a consistency no one has fully explained. The results are visible to everyone. The source of the advantage is something most organizations walk right past.
The Race to Next
Every era has a moment when the future stops being theoretical and starts moving. Leaders who think they're keeping pace may want to reconsider. Are you moving — or just reacting?
