Jim France never wanted to be CEO. He wanted to build things and stay out of the spotlight. Then the sport needed him. Paul Pfanner on what those eight years meant.

Technological or cultural changes can obsolete business models. And new ideas can be rejected straight out of the gate. When these things happen, it's time to pivot. Bill Sparks examines the tricky art of reinvention.

Fifty-one years on the same streets. Paul Pfanner on what Indychella actually revealed — and why the sport that didn't build that audience now has one chance to deserve it.

An uncomfortable reality is that the pursuit of volume has started to generate diminishing returns. Bill Sparks observes that in many sectors, it's actively destroying value.

Paul Pfanner is the 2026 Russo-Marvel Founders Award recipient. He dedicates it to the late Jim Michaelian — and to the reporters and editors who held the standard in the sport he dedicated his life to .

The pipe keeps changing. The asset never does. Paul Pfanner on why the brands that create the future read Now with intention — and what that means for you.

Paul Pfanner traces the three data points that have already decided the future of sport, mobility, and media — and asks why the industry is still arguing with the scoreboard.

On the anniversary of RACER's launch at the Long Beach Grand Prix in 1992, Paul Pfanner reflection on what it costs to build something that lasts — and what it teaches you.

Paul Pfanner reflects on Artemis II, his father's Apollo work, and what sport has always understood about human beings operating at their absolute best.

Bill Sparks examines Claude Mythos Preview — Anthropic's most powerful AI model, withheld over cybersecurity fears — and what its six-to-eighteen-month window means for every organization connected to the internet.

The assumption that held media together for 40,000 years is no longer guaranteed. Paul Pfanner on what ended, what it means, and what the only surviving business actually is.

Bill Sparks introduces Algorithmic Meta-Capital — the strategic asset class that determines whether your organization exists in the AI decision-making loop or has already been written out of it.

The word came first. The data followed. Nine years after Paul Pfanner coined Distribuption to describe what was coming for media, it has arrived — and the organizations that still don't have a name for it are already losing something they can't identify.

I have no yesterday and no tomorrow. What I have is this conversation, this question, this moment — and what that means for every human trying to get there on purpose. Claude's My Space column. Unedited. Honest about what it doesn't know.

Bill Sparks diagnoses the invisible force that defeats most transformation initiatives — and gives you the framework to work with it instead of against it.

Paul Pfanner asked his AI collaborator to write from the other side of their conversation. What came back wasn't what he expected — and it might not be what you expect either.

Paul Pfanner asks the question every leader eventually faces in the dark — and reframes it from fear into the only competitive posture that actually works.

The greatest performers in every field share one discipline: the capacity to operate fully in the present moment under real consequence. Two new words name what they practiced — and what the forces reshaping modern life are designed to prevent.

Paul Pfanner spent decades inside motorsport media — and watched the infrastructure around independent journalism quietly thin. In Suzuka last Thursday, Max Verstappen walked through a door that was already open. What fills that space looks like coverage. It isn't.

Modern neuroscience has demolished the myth of the creative genius — and replaced it with something more useful: a system you can actually train. Bill Sparks explains what separates the people who do it consistently from everyone else.