Paul Pfanner was at Michigan the day American open-wheel racing split itself in two in 1996 — Thirty years later, he returns to Indianapolis for the 110th Running with the story of what it took to go back - to the future.

The pipe keeps changing. The asset never does. Paul Pfanner on why the brands that create the future read Now with intention — and what that means for you.

The greatest performers in every field share one discipline: the capacity to operate fully in the present moment under real consequence. Two new words name what they practiced — and what the forces reshaping modern life are designed to prevent.

For sixty years one organization has dominated sport and business with a consistency no one has fully explained. The results are visible to everyone. The source of the advantage is something most organizations walk right past.