Paul Pfanner on what the next Indy car should be built to prove once raw speed has reached its useful limit. Third in his series on the future of the sport.

Paul Pfanner asks whether IndyCar has permanently turned its race car into standard equipment, what that trades away, and why the choice that builds what comes next has to be made now.

Paul Pfanner makes the case that the flood of machine-made content is raising the price of the few things no machine can fake.

Paul Pfanner on people still arguing over who won The Split — and why the best version of IndCar is the one happening now.

Paul Pfanner surveys Sunday's 110th Indianapolis 500 — Felix Rosenqvist's 0.0233-second win for Meyer Shank Racing, the closest finish in race history — and argues that the Penske Entertainment era, reached its best day to date.

Paul Pfanner was at Michigan the day American open-wheel racing split itself in two in 1996 — Thirty years later, he returns to Indianapolis for the 110th Running with the story of what it took to go back - to the future.

The pipe keeps changing. The asset never does. Paul Pfanner on why the brands that create the future read Now with intention — and what that means for you.

The greatest performers in every field share one discipline: the capacity to operate fully in the present moment under real consequence. Two new words name what they practiced — and what the forces reshaping modern life are designed to prevent.

For sixty years one organization has dominated sport and business with a consistency no one has fully explained. The results are visible to everyone. The source of the advantage is something most organizations walk right past.