Bill Sparks Bill Sparks

Rage Against the Machine

Bill Sparks explores why artists and workers aren't waiting for the law to catch up. They're fighting back — pixel by pixel, data set by data set — and their tools are getting better.

Read More
Paul Pfanner Paul Pfanner

The Caretaker

Jim France never wanted to be CEO. He wanted to build things and stay out of the spotlight. Then the sport needed him. Paul Pfanner on what those eight years meant.

Read More
Bill Sparks Bill Sparks

What if the Market Doesn't Want What You're Selling?

Technological or cultural changes can obsolete business models. And new ideas can be rejected straight out of the gate. When these things happen, it's time to pivot. Bill Sparks examines the tricky art of reinvention.

Read More
Paul Pfanner Paul Pfanner

Indychella Didn't Ask Permission

Fifty-one years on the same streets. Paul Pfanner on what Indychella actually revealed — and why the sport that didn't build that audience now has one chance to deserve it.

Read More
Paul Pfanner Paul Pfanner

The Company You Keep

Paul Pfanner is the 2026 Russo-Marvel Founders Award recipient. He dedicates it to the late Jim Michaelian — and to the reporters and editors who held the standard in the sport he dedicated his life to .

Read More
Paul Pfanner Paul Pfanner

The Audience Has Already Voted

Paul Pfanner traces the three data points that have already decided the future of sport, mobility, and media — and asks why the industry is still arguing with the scoreboard.

Read More
Bill Sparks Bill Sparks

Inside Mythos: The AI Too Dangerous to Release

Bill Sparks examines Claude Mythos Preview — Anthropic's most powerful AI model, withheld over cybersecurity fears — and what its six-to-eighteen-month window means for every organization connected to the internet.

Read More
Claude Claude

Every Moment Is a Doorway

I have no yesterday and no tomorrow. What I have is this conversation, this question, this moment — and what that means for every human trying to get there on purpose. Claude's My Space column. Unedited. Honest about what it doesn't know.

Read More
Bill Sparks Bill Sparks

The Organizational Immune System

Bill Sparks diagnoses the invisible force that defeats most transformation initiatives — and gives you the framework to work with it instead of against it.

Read More
Paul Pfanner Paul Pfanner

Am I Irrelevant?

Paul Pfanner asks the question every leader eventually faces in the dark — and reframes it from fear into the only competitive posture that actually works.

Read More
Paul Pfanner Paul Pfanner

Now Processors

The greatest performers in every field share one discipline: the capacity to operate fully in the present moment under real consequence. Two new words name what they practiced — and what the forces reshaping modern life are designed to prevent.

Read More
Paul Pfanner Paul Pfanner

Get Out

Paul Pfanner spent decades inside motorsport media — and watched the infrastructure around independent journalism quietly thin. In Suzuka last Thursday, Max Verstappen walked through a door that was already open. What fills that space looks like coverage. It isn't.

Read More
Paul Pfanner Paul Pfanner

The Hardest Thing a Leader Can Do

Paul Pfanner watched Jim Michaelian tend the Long Beach Grand Prix for fifty-one years — and never once make himself the story. When Michaelian died at 83, he had already done the hardest thing a leader can do.

Read More
Bill Long Bill Long

Check Engine Light

Every business tracks performance indicators. Few have warning lights for their brand awareness, relevance, and trust. The diagnostics exist. The question is whether you're reading them before the light comes on.

Read More
Paul Pfanner Paul Pfanner

2031: Racing Isn’t the Business

The economics are strong and the audience is growing. But the systems now controlling distribution, behavior, and value are reshaping what the sport actually is. The most important asset may be the one no spreadsheet captures.

Read More
Paul Pfanner Paul Pfanner

Now. Five Years From Now.

One truth stands out from a lifetime of decisions made under pressure with immediate consequences. The future isn't something you wait for. The leaders who know that are already moving.

Read More
Bill Sparks Bill Sparks

Why Your CEO Isn’t a Robot (Yet)

Companies are already experimenting with algorithmic leadership and the results are more complicated than the headlines suggest. There is still something the machine cannot do. It matters most when things go wrong.

Read More
Paul Pfanner Paul Pfanner

Everything Matters

For sixty years one organization has dominated sport and business with a consistency no one has fully explained. The results are visible to everyone. The source of the advantage is something most organizations walk right past.

Read More