Paul Pfanner Paul Pfanner

The Driver

Chip Ganassi just passed Roger Penske for the most championships in IndyCar history. Paul Pfanner on the racer behind the record, and why he is nowhere near done.

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Paul Pfanner Paul Pfanner

Marque Down

The car brands you grew up with are being repriced all at once, and the sport that depends on them hasn't gotten the invoice yet. Paul Pfanner on Porsche, the yen, China, and a pattern he has watched form before.

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Paul Pfanner Paul Pfanner

Who Pays The Witness?

Motorsport no longer needs magazines to reach its fans. Paul Pfanner on the independent people who make the work worth saving — and the spirit of RACER magazine he still believes in.

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Paul Pfanner Paul Pfanner

The Caretaker

Jim France never wanted to be CEO. He wanted to build things and stay out of the spotlight. Then the sport needed him. Paul Pfanner on what those eight years meant.

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Paul Pfanner Paul Pfanner

The Audience Has Already Voted

Paul Pfanner traces the three data points that have already decided the future of sport, mobility, and media — and asks why the industry is still arguing with the scoreboard.

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Paul Pfanner Paul Pfanner

Now. 34-Years Ago.

On the anniversary of RACER's launch at the Long Beach Grand Prix in 1992, Paul Pfanner reflection on what it costs to build something that lasts — and what it teaches you.

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Paul Pfanner Paul Pfanner

Integrity

Paul Pfanner reflects on Artemis II, his father's Apollo work, and what sport has always understood about human beings operating at their absolute best.

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Paul Pfanner Paul Pfanner

The Hardest Thing a Leader Can Do

Paul Pfanner watched Jim Michaelian tend the Long Beach Grand Prix for fifty-one years — and never once make himself the story. When Michaelian died at 83, he had already done the hardest thing a leader can do.

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Paul Pfanner Paul Pfanner

2031: Racing Isn’t the Business

The economics are strong and the audience is growing. But the systems now controlling distribution, behavior, and value are reshaping what the sport actually is. The most important asset may be the one no spreadsheet captures.

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Paul Pfanner Paul Pfanner

Everything Matters

For sixty years one organization has dominated sport and business with a consistency no one has fully explained. The results are visible to everyone. The source of the advantage is something most organizations walk right past.

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