The Driver
Chip Ganassi just passed Roger Penske for the most championships in IndyCar history. Paul Pfanner on the racer behind the record, and why he is nowhere near done.
Marque Down
The car brands you grew up with are being repriced all at once, and the sport that depends on them hasn't gotten the invoice yet. Paul Pfanner on Porsche, the yen, China, and a pattern he has watched form before.
Who Pays The Witness?
Motorsport no longer needs magazines to reach its fans. Paul Pfanner on the independent people who make the work worth saving — and the spirit of RACER magazine he still believes in.
The Caretaker
Jim France never wanted to be CEO. He wanted to build things and stay out of the spotlight. Then the sport needed him. Paul Pfanner on what those eight years meant.
The Audience Has Already Voted
Paul Pfanner traces the three data points that have already decided the future of sport, mobility, and media — and asks why the industry is still arguing with the scoreboard.
Now. 34-Years Ago.
On the anniversary of RACER's launch at the Long Beach Grand Prix in 1992, Paul Pfanner reflection on what it costs to build something that lasts — and what it teaches you.
The Hardest Thing a Leader Can Do
Paul Pfanner watched Jim Michaelian tend the Long Beach Grand Prix for fifty-one years — and never once make himself the story. When Michaelian died at 83, he had already done the hardest thing a leader can do.
2031: Racing Isn’t the Business
The economics are strong and the audience is growing. But the systems now controlling distribution, behavior, and value are reshaping what the sport actually is. The most important asset may be the one no spreadsheet captures.
Everything Matters
For sixty years one organization has dominated sport and business with a consistency no one has fully explained. The results are visible to everyone. The source of the advantage is something most organizations walk right past.
