The Best is Now
Paul Pfanner on people still arguing over who won The Split — and why the best version of IndCar is the one happening now.
Sunday Made the Case
Paul Pfanner surveys Sunday's 110th Indianapolis 500 — Felix Rosenqvist's 0.0233-second win for Meyer Shank Racing, the closest finish in race history — and argues that the Penske Entertainment era, reached its best day to date.
You Are Here to Witness Truth
Paul Pfanner accepts the 2026 Russo-Marvel Founders Award and challenges the journalists who cover motorsports to build the future of their profession in an age of AI.
The Split at 30
Paul Pfanner was at Michigan the day American open-wheel racing split itself in two in 1996 — Thirty years later, he returns to Indianapolis for the 110th Running with the story of what it took to go back - to the future.
Racing is Learning
As Paul Pfanner receives the SPMJ Russo-Marvel Founders Award, he offers a meditation on learning, proximity, and who journalists actually work for.
Indychella Didn't Ask Permission
Fifty-one years on the same streets. Paul Pfanner on what Indychella actually revealed — and why the sport that didn't build that audience now has one chance to deserve it.
The Company You Keep
Paul Pfanner is the 2026 Russo-Marvel Founders Award recipient. He dedicates it to the late Jim Michaelian — and to the reporters and editors who held the standard in the sport he dedicated his life to .
The Audience Has Already Voted
Paul Pfanner traces the three data points that have already decided the future of sport, mobility, and media — and asks why the industry is still arguing with the scoreboard.
Now. 34-Years Ago.
On the anniversary of RACER's launch at the Long Beach Grand Prix in 1992, Paul Pfanner reflection on what it costs to build something that lasts — and what it teaches you.
Now Processors
The greatest performers in every field share one discipline: the capacity to operate fully in the present moment under real consequence. Two new words name what they practiced — and what the forces reshaping modern life are designed to prevent.
The Hardest Thing a Leader Can Do
Paul Pfanner watched Jim Michaelian tend the Long Beach Grand Prix for fifty-one years — and never once make himself the story. When Michaelian died at 83, he had already done the hardest thing a leader can do.
Check Engine Light
Every business tracks performance indicators. Few have warning lights for their brand awareness, relevance, and trust. The diagnostics exist. The question is whether you're reading them before the light comes on.
2031: Racing Isn’t the Business
The economics are strong and the audience is growing. But the systems now controlling distribution, behavior, and value are reshaping what the sport actually is. The most important asset may be the one no spreadsheet captures.
Everything Matters
For sixty years one organization has dominated sport and business with a consistency no one has fully explained. The results are visible to everyone. The source of the advantage is something most organizations walk right past.
The Missing Face
The Borg-Warner Trophy records every Indianapolis 500 winner in silver. One face is still missing. Not because the talent doesn't exist. Because the moment hasn't arrived yet.
The Race to Next
Every era has a moment when the future stops being theoretical and starts moving. Leaders who think they're keeping pace may want to reconsider. Are you moving — or just reacting?
