The People Who Raised My Game
Paul Pfanner on the Automotive Development crew who handed him a clay model at eighteen and expected him to keep up, with video from the recent David Bruns tribute and Bob Lobenberg’s 1980 Runoffs win.
Will NASCAR Play the TV Game or Redefine It?
Part two of NASCAR’s Moment. Paul Pfanner looks at the sport that wrote American motorsport’s TV playbook as it faces a reset of its own, with its biggest broadcast partner now part-owning a rival and its own sports car series passing it on YouTube.
I Love Mission S. Now I Want to See Mission P.
Paul Pfanner gives Porsche's Mission S a genuine rave, then asks what Porsche might build if it started small again. Mission P imagines three light, analog concept cars and an enthusiast's questions about the engine.
The Power of Now
We can bring nearly anything to a screen, yet people keep paying more to be there in person. Paul Pfanner looks at what that tells us about racing and live entertainment, and why the present moment carries so much value.
Inside the Beast
Every so often the rules change overnight, in racing and well beyond it. Paul Pfanner on the choice that follows, and which way he's always gone.
Now Racing to What’s Next
Paul Pfanner on why Petit Le Mans is his favorite race, and why watching IMSA at Michelin Raceway Road Atlanta is still watching a race to the future.
The Driver
Chip Ganassi just passed Roger Penske for the most championships in IndyCar history. Paul Pfanner on the racer behind the record, and why he is nowhere near done.
The Future Arrived Looking Familiar
Paul Pfanner on IndyCar's new IR-28, and what a race car is for once the meaning leaves the machine.
Real Just Got Expensive
Paul Pfanner makes the case that the flood of machine-made content is raising the price of the few things no machine can fake.
IMSA: The Future is Now.
The future isn't coming to IMSA. It has always been here. Paul Pfanner’s half-century perspective on the sport, the brand, and the spirit that connects them.
Instrument Failure
When Mohamed El-Erian says he understated something, pay attention. Paul Pfanner has been reading recessions long enough to explain why.
The Patience Tax
Formula E's Gen 4 arrives exactly on time. Paul Pfanner questions whether its owners understand what they're holding.
The Caretaker
Jim France never wanted to be CEO. He wanted to build things and stay out of the spotlight. Then the sport needed him. Paul Pfanner on what those eight years meant.
Indychella Didn't Ask Permission
Fifty-one years on the same streets. Paul Pfanner on what Indychella actually revealed — and why the sport that didn't build that audience now has one chance to deserve it.
The Company You Keep
Paul Pfanner is the 2026 Russo-Marvel Founders Award recipient. He dedicates it to the late Jim Michaelian — and to the reporters and editors who held the standard in the sport he dedicated his life to .
The Audience Has Already Voted
Paul Pfanner traces the three data points that have already decided the future of sport, mobility, and media — and asks why the industry is still arguing with the scoreboard.
The New Sovereignty: Mastering Algorithmic Meta-Capital
Bill Sparks introduces Algorithmic Meta-Capital — the strategic asset class that determines whether your organization exists in the AI decision-making loop or has already been written out of it.
Am I Irrelevant?
Paul Pfanner asks the question every leader eventually faces in the dark — and reframes it from fear into the only competitive posture that actually works.
The Hardest Thing a Leader Can Do
Paul Pfanner watched Jim Michaelian tend the Long Beach Grand Prix for fifty-one years — and never once make himself the story. When Michaelian died at 83, he had already done the hardest thing a leader can do.