Paul Pfanner Paul Pfanner

The Driver

Chip Ganassi just passed Roger Penske for the most championships in IndyCar history. Paul Pfanner on the racer behind the record, and why he is nowhere near done.

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Paul Pfanner Paul Pfanner

Real Just Got Expensive

Paul Pfanner makes the case that the flood of machine-made content is raising the price of the few things no machine can fake.

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Paul Pfanner Paul Pfanner

IMSA: The Future is Now.

The future isn't coming to IMSA. It has always been here. Paul Pfanner’s half-century perspective on the sport, the brand, and the spirit that connects them.

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Paul Pfanner Paul Pfanner

Instrument Failure

When Mohamed El-Erian says he understated something, pay attention. Paul Pfanner has been reading recessions long enough to explain why.

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Paul Pfanner Paul Pfanner

The Patience Tax

Formula E's Gen 4 arrives exactly on time. Paul Pfanner questions whether its owners understand what they're holding.

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Paul Pfanner Paul Pfanner

The Caretaker

Jim France never wanted to be CEO. He wanted to build things and stay out of the spotlight. Then the sport needed him. Paul Pfanner on what those eight years meant.

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Paul Pfanner Paul Pfanner

Indychella Didn't Ask Permission

Fifty-one years on the same streets. Paul Pfanner on what Indychella actually revealed — and why the sport that didn't build that audience now has one chance to deserve it.

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Paul Pfanner Paul Pfanner

The Company You Keep

Paul Pfanner is the 2026 Russo-Marvel Founders Award recipient. He dedicates it to the late Jim Michaelian — and to the reporters and editors who held the standard in the sport he dedicated his life to .

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The Audience Has Already Voted

Paul Pfanner traces the three data points that have already decided the future of sport, mobility, and media — and asks why the industry is still arguing with the scoreboard.

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Am I Irrelevant?

Paul Pfanner asks the question every leader eventually faces in the dark — and reframes it from fear into the only competitive posture that actually works.

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Get Out

Paul Pfanner spent decades inside motorsport media — and watched the infrastructure around independent journalism quietly thin. In Suzuka last Thursday, Max Verstappen walked through a door that was already open. What fills that space looks like coverage. It isn't.

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Paul Pfanner Paul Pfanner

The Hardest Thing a Leader Can Do

Paul Pfanner watched Jim Michaelian tend the Long Beach Grand Prix for fifty-one years — and never once make himself the story. When Michaelian died at 83, he had already done the hardest thing a leader can do.

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Bill Long Bill Long

Check Engine Light

Every business tracks performance indicators. Few have warning lights for their brand awareness, relevance, and trust. The diagnostics exist. The question is whether you're reading them before the light comes on.

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Paul Pfanner Paul Pfanner

2031: Racing Isn’t the Business

The economics are strong and the audience is growing. But the systems now controlling distribution, behavior, and value are reshaping what the sport actually is. The most important asset may be the one no spreadsheet captures.

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Paul Pfanner Paul Pfanner

Now. Five Years From Now.

One truth stands out from a lifetime of decisions made under pressure with immediate consequences. The future isn't something you wait for. The leaders who know that are already moving.

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Bill Long Bill Long

Relevance is a Moving Target

Stability once signaled strength — in periods of rapid change, it can be a warning sign. The organizations that endure don't just survive disruption. They learn what to do with it before everyone else does.

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Paul Pfanner Paul Pfanner

Everything Matters

For sixty years one organization has dominated sport and business with a consistency no one has fully explained. The results are visible to everyone. The source of the advantage is something most organizations walk right past.

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Paul Pfanner Paul Pfanner

What is Really Powering F1?

Melbourne opened Formula 1's new regulatory era with record attendance and genuine excitement. Beneath that, a harder question is already forming. The real power unit has never been mechanical.

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