Marque Down
The car brands you grew up with are being repriced all at once, and the sport that depends on them hasn't gotten the invoice yet. Paul Pfanner on Porsche, the yen, China, and a pattern he has watched form before.
The Big Idea: Lessons in Transformative Growth
Bill Long on the big ideas that reinvent an industry, from a brick racetrack built in 1909 to IndyCars running the streets of Washington, DC in 2026, and why playing it safe carries a real risk of its own.
I’m Never Going There Again…
In his latest Long Views column, Bill Long looks at the quiet sentence that costs brands the most, "I'm never going there again," and why the word that should worry you is "again."
The Last Drivers
Licenses are decreasing, robotaxis are ordinary traffic, and the open road is pricing itself out of reach. Paul Pfanner argues that what's shrinking isn't mobility but the driver.
The Race We Can’t Lose
Bill Long, former CEO of MEMA, on why USMCA isn't enough — and why global competitiveness is the race American manufacturing can't afford to lose.
Instrument Failure
When Mohamed El-Erian says he understated something, pay attention. Paul Pfanner has been reading recessions long enough to explain why.
