I Saw What You Did There
Paul Pfanner's teammates at OnCars Studios made the films that introduced the Tesla Model S in 2009. Last night he watched Tesla make its new Roadster fly, and came away with a question the show didn't answer.
America Is Building Cars the World Has Stopped Buying
In Part 3 of his Great Divergence series, Bill Sparks looks at the gap between the cars the world is buying and the cars America is building.
What 1979 Tells Detroit About 2026
In Part 2 of his Cold Read series on the oil price crisis, Bill Sparks goes back to 1979, when gas lines opened the door for Japanese automakers and the quotas meant to stop them built a stronger competitor instead.
Marque Down
The car brands you grew up with are being repriced all at once, and the sport that depends on them hasn't gotten the invoice yet. Paul Pfanner on Porsche, the yen, China, and a pattern he has watched form before.
The Big Idea: Lessons in Transformative Growth
Bill Long on the big ideas that reinvent an industry, from a brick racetrack built in 1909 to IndyCars running the streets of Washington, DC in 2026, and why playing it safe carries a real risk of its own.
I’m Never Going There Again…
In his latest Long Views column, Bill Long looks at the quiet sentence that costs brands the most, "I'm never going there again," and why the word that should worry you is "again."
The Last Drivers
Licenses are decreasing, robotaxis are ordinary traffic, and the open road is pricing itself out of reach. Paul Pfanner argues that what's shrinking isn't mobility but the driver.
The Race We Can’t Lose
Bill Long, former CEO of MEMA, on why USMCA isn't enough — and why global competitiveness is the race American manufacturing can't afford to lose.
Instrument Failure
When Mohamed El-Erian says he understated something, pay attention. Paul Pfanner has been reading recessions long enough to explain why.