Paul Pfanner Paul Pfanner

Marque Down

The car brands you grew up with are being repriced all at once, and the sport that depends on them hasn't gotten the invoice yet. Paul Pfanner on Porsche, the yen, China, and a pattern he has watched form before.

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Bill Long Bill Long

The Big Idea: Lessons in Transformative Growth

Bill Long on the big ideas that reinvent an industry, from a brick racetrack built in 1909 to IndyCars running the streets of Washington, DC in 2026, and why playing it safe carries a real risk of its own.

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Bill Long Bill Long

I’m Never Going There Again…

In his latest Long Views column, Bill Long looks at the quiet sentence that costs brands the most, "I'm never going there again," and why the word that should worry you is "again."

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Paul Pfanner Paul Pfanner

The Last Drivers

Licenses are decreasing, robotaxis are ordinary traffic, and the open road is pricing itself out of reach. Paul Pfanner argues that what's shrinking isn't mobility but the driver.

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Bill Long Bill Long

The Race We Can’t Lose

Bill Long, former CEO of MEMA, on why USMCA isn't enough — and why global competitiveness is the race American manufacturing can't afford to lose.

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Paul Pfanner Paul Pfanner

Instrument Failure

When Mohamed El-Erian says he understated something, pay attention. Paul Pfanner has been reading recessions long enough to explain why.

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