Bill Sparks looks at how creator partnerships became a $44 billion channel, and the tradeoff every brand faces: the authenticity that makes a creator worth hiring is the same thing you can't fully control.

Motorsport no longer needs magazines to reach its fans. Paul Pfanner on the independent people who make the work worth saving — and the spirit of RACER magazine he still believes in.

Racing was once sold as "The Sport of the Seventies." Fifty years later, Paul Pfanner looks at why Formula One's creators are reaching an audience its traditional media never could.

Paul Pfanner argues the audience has changed who it trusts for good, from institutions to individuals, and asks what that leaves someone still playing by the old rules.

Paul Pfanner makes the case that the flood of machine-made content is raising the price of the few things no machine can fake.