Who Pays The Witness?
Motorsport no longer needs magazines to reach its fans. Paul Pfanner on the independent people who make the work worth saving — and the spirit of RACER magazine he still believes in.
Are Creators Formula One’s Most Effective Media?
Racing was once sold as "The Sport of the Seventies." Fifty years later, Paul Pfanner looks at why Formula One's creators are reaching an audience its traditional media never could.
Who Owns The Audience Now?
Paul Pfanner argues the audience has changed who it trusts for good, from institutions to individuals, and asks what that leaves someone still playing by the old rules.
Real Just Got Expensive
Paul Pfanner makes the case that the flood of machine-made content is raising the price of the few things no machine can fake.
