Marque Down
The car brands you grew up with are being repriced all at once, and the sport that depends on them hasn't gotten the invoice yet. Paul Pfanner on Porsche, the yen, China, and a pattern he has watched form before.
The Big Idea: Lessons in Transformative Growth
Bill Long on the big ideas that reinvent an industry, from a brick racetrack built in 1909 to IndyCars running the streets of Washington, DC in 2026, and why playing it safe carries a real risk of its own.
RACER, I Will Miss You
Paul Pfanner on reading the news posted to X by RACER Editor David Malsher-Lopez, and other news outlets that issue 341 will be the magazine's last in print, and on the people, readers, and advertisers who built it.
I’m Never Going There Again…
In his latest Long Views column, Bill Long looks at the quiet sentence that costs brands the most, "I'm never going there again," and why the word that should worry you is "again."
The Race We Can’t Lose
Bill Long, former CEO of MEMA, on why USMCA isn't enough — and why global competitiveness is the race American manufacturing can't afford to lose.
The Split at 30
Paul Pfanner was at Michigan the day American open-wheel racing split itself in two in 1996 — Thirty years later, he returns to Indianapolis for the 110th Running with the story of what it took to go back - to the future.
Check Engine Light
Every business tracks performance indicators. Few have warning lights for their brand awareness, relevance, and trust. The diagnostics exist. The question is whether you're reading them before the light comes on.
Relevance is a Moving Target
Stability once signaled strength — in periods of rapid change, it can be a warning sign. The organizations that endure don't just survive disruption. They learn what to do with it before everyone else does.
The Need for Speed
Speed has always been a defining force in business. But moving faster without clarity doesn't create advantage. It creates fragility — and in today's environment, fragile organizations don't get a second chance.
The Race to Next
Every era has a moment when the future stops being theoretical and starts moving. Leaders who think they're keeping pace may want to reconsider. Are you moving — or just reacting?
