Paul Pfanner Paul Pfanner

Marque Down

The car brands you grew up with are being repriced all at once, and the sport that depends on them hasn't gotten the invoice yet. Paul Pfanner on Porsche, the yen, China, and a pattern he has watched form before.

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Bill Long Bill Long

The Big Idea: Lessons in Transformative Growth

Bill Long on the big ideas that reinvent an industry, from a brick racetrack built in 1909 to IndyCars running the streets of Washington, DC in 2026, and why playing it safe carries a real risk of its own.

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Paul Pfanner Paul Pfanner

RACER, I Will Miss You

Paul Pfanner on reading the news posted to X by RACER Editor David Malsher-Lopez, and other news outlets that issue 341 will be the magazine's last in print, and on the people, readers, and advertisers who built it.

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Bill Long Bill Long

I’m Never Going There Again…

In his latest Long Views column, Bill Long looks at the quiet sentence that costs brands the most, "I'm never going there again," and why the word that should worry you is "again."

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Bill Long Bill Long

The Race We Can’t Lose

Bill Long, former CEO of MEMA, on why USMCA isn't enough — and why global competitiveness is the race American manufacturing can't afford to lose.

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Paul Pfanner Paul Pfanner

The Split at 30

Paul Pfanner was at Michigan the day American open-wheel racing split itself in two in 1996 — Thirty years later, he returns to Indianapolis for the 110th Running with the story of what it took to go back - to the future.

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Bill Long Bill Long

Check Engine Light

Every business tracks performance indicators. Few have warning lights for their brand awareness, relevance, and trust. The diagnostics exist. The question is whether you're reading them before the light comes on.

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Bill Long Bill Long

Relevance is a Moving Target

Stability once signaled strength — in periods of rapid change, it can be a warning sign. The organizations that endure don't just survive disruption. They learn what to do with it before everyone else does.

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Bill Long Bill Long

The Need for Speed

Speed has always been a defining force in business. But moving faster without clarity doesn't create advantage. It creates fragility — and in today's environment, fragile organizations don't get a second chance.

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Paul Pfanner Paul Pfanner

The Race to Next

Every era has a moment when the future stops being theoretical and starts moving. Leaders who think they're keeping pace may want to reconsider. Are you moving — or just reacting?

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