In the final post of his series on branding in the age of AI, Bill Sparks asks the practical question the first seven built toward: who's actually doing this well? From Nike to a neighborhood bakery, the answer looks surprisingly consistent.

Paul Pfanner on the word he coined in 2017 for IndyCar's leadership, and the decade of evidence that has since caught up with it.

Paul Pfanner on the barrier that used to make ideas expensive to build — the people, the capital, the years — and why its collapse is the most open stretch of track he's seen in five decades