Companies have never had more ways to reach us, or been trusted less. Bill Sparks on how brands lost the public's trust, and what the smart ones are doing to earn it back.

Paul Pfanner argues the audience has changed who it trusts for good, from institutions to individuals, and asks what that leaves someone still playing by the old rules.

Paul Pfanner makes the case that the flood of machine-made content is raising the price of the few things no machine can fake.