Should You Allow AI Bots to Crawl Your Site?
Millions of websites had their AI crawling policy set for them overnight in September, and most never noticed. In Part 2 of his series on AI as the new middleman, Bill Sparks makes the case that this choice belongs with you, and that the right answer starts with what your content is for.
The Trust Problem: From Threat to Opportunity
Companies have never had more ways to reach us, or been trusted less. Bill Sparks on how brands lost the public's trust, and what the smart ones are doing to earn it back.
Who Owns The Audience Now?
Paul Pfanner argues the audience has changed who it trusts for good, from institutions to individuals, and asks what that leaves someone still playing by the old rules.
Real Just Got Expensive
Paul Pfanner makes the case that the flood of machine-made content is raising the price of the few things no machine can fake.