Tesla's Absolute Ambition
Paul Pfanner, whose OnCars team helped introduce the Model S in 2009, looks past Tesla's flying Roadster at the robots now being built where that car was made, and at an ambition with no apparent ceiling.
I Saw What You Did There
Paul Pfanner's teammates at OnCars Studios made the films that introduced the Tesla Model S in 2009. Last night he watched Tesla make its new Roadster fly, and came away with a question the show didn't answer.
A Ferrari Without a Pulse
A Ferrari is supposed to stop you in your tracks. Paul Pfanner has loved every Ferrari he ever saw — explains why the Luce EV doesn't move him, and why no amount of time will fix it.
The Race to Next
Every era has a moment when the future stops being theoretical and starts moving. Leaders who think they're keeping pace may want to reconsider. Are you moving — or just reacting?