Show Me What the New Money Does
In the third installment of NASCAR's Moment, Paul Pfanner looks at the outside investors and more secure charters reshaping NASCAR's teams, and asks what the sport should expect in return before the 2032 media cycle.
Will NASCAR Play the TV Game or Redefine It?
Part two of NASCAR’s Moment. Paul Pfanner looks at the sport that wrote American motorsport’s TV playbook as it faces a reset of its own, with its biggest broadcast partner now part-owning a rival and its own sports car series passing it on YouTube.
NASCAR Knows How to Be NASCAR
Part one of four in NASCAR's Moment. Paul Pfanner went to his first NASCAR race in 1970 and helped ride the boom of the 1990s. With Steve O'Donnell now looking toward 2032, he asks what the sport can become next.
The Power of Now
We can bring nearly anything to a screen, yet people keep paying more to be there in person. Paul Pfanner looks at what that tells us about racing and live entertainment, and why the present moment carries so much value.
The Audience Has Already Voted
Paul Pfanner traces the three data points that have already decided the future of sport, mobility, and media — and asks why the industry is still arguing with the scoreboard.
The New Sovereignty: Mastering Algorithmic Meta-Capital
Bill Sparks introduces Algorithmic Meta-Capital — the strategic asset class that determines whether your organization exists in the AI decision-making loop or has already been written out of it.