Paul Pfanner Paul Pfanner

Marque Down

The car brands you grew up with are being repriced all at once, and the sport that depends on them hasn't gotten the invoice yet. Paul Pfanner on Porsche, the yen, China, and a pattern he has watched form before.

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Paul Pfanner Paul Pfanner

The Patience Tax

Formula E's Gen 4 arrives exactly on time. Paul Pfanner questions whether its owners understand what they're holding.

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Paul Pfanner Paul Pfanner

2031: Racing Isn’t the Business

The economics are strong and the audience is growing. But the systems now controlling distribution, behavior, and value are reshaping what the sport actually is. The most important asset may be the one no spreadsheet captures.

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