Paul Pfanner on the word he coined in 2017 for IndyCar's leadership, and the decade of evidence that has since caught up with it.

The assumption that held media together for 40,000 years is no longer guaranteed. Paul Pfanner on what ended, what it means, and what the only surviving business actually is.

The word came first. The data followed. Nine years after Paul Pfanner coined Distribuption to describe what was coming for media, it has arrived — and the organizations that still don't have a name for it are already losing something they can't identify.