Paul Pfanner Paul Pfanner

The Great Un-walling

The gatekeepers have changed. Traditional institutions controlled production and distribution; digital platforms increasingly control discovery and monetization. Creative access has expanded, but economic power hasn't disappeared.

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Paul Pfanner Paul Pfanner

The Medium Was Never the Message

The assumption that held media together for 40,000 years is no longer guaranteed. Paul Pfanner on what ended, what it means, and what the only surviving business actually is.

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Paul Pfanner Paul Pfanner

Distribuption

The word came first. The data followed. Nine years after Paul Pfanner coined Distribuption to describe what was coming for media, it has arrived — and the organizations that still don't have a name for it are already losing something they can't identify.

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