Bill Sparks Bill Sparks

What 1979 Tells Detroit About 2026

In Part 2 of his Cold Read series on the oil price crisis, Bill Sparks goes back to 1979, when gas lines opened the door for Japanese automakers and the quotas meant to stop them built a stronger competitor instead.

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Paul Pfanner Paul Pfanner

Marque Down

The car brands you grew up with are being repriced all at once, and the sport that depends on them hasn't gotten the invoice yet. Paul Pfanner on Porsche, the yen, China, and a pattern he has watched form before.

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Bill Sparks Bill Sparks

The Trillion Dollar Question

Bill Sparks asks whether the AI boom is a bubble waiting to pop — and lays out what the hyperscalers pouring hundreds of billions into infrastructure still have to prove before the checks stop clearing.

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Bill Long Bill Long

The Race We Can’t Lose

Bill Long, former CEO of MEMA, on why USMCA isn't enough — and why global competitiveness is the race American manufacturing can't afford to lose.

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