The Great Content Revolt
Part 1 of 4. Bill Sparks opens a new series on the rise of human-curated media with a hard look at what audiences now think of AI-made content. The research is in, and they are voting with their wallets.
The Creative Unwalling
Paul Pfanner spent more than four decades building media franchises the old way. Now the walls are coming down, and he’s asking the question most of the industry would rather skip. Who needs whom?
Who's Winning the World Cup Marketing Game?
Bill Sparks on what the 2026 World Cup's early engagement numbers reveal about the gap between sponsorship rights and actual relevance.