Pfanner Communications launched OnCars Studios in May 2008. This "Launch Vehicle" video series was the worldwide exclusive launch of first hand-built prototype Tesla Model S. This video launch was a few years ahead of its time with this now-common concept.

What you can view here, is the combined, 3-Part Tesla Model S "Launch Vehicle" video series produced by our OnCars Studio team, led by the Rick Graves. We created this for Tesla in the Spring of 2009 to launch the car.

Motorsports identity design is the original foundation of Pfanner Communications. Here is an accelerated look at some of our early client identity projects. From 2015 to 2025, the company was dormant as most projects transitioned to RACER Studio, a division of Racer Media & Marketing, Inc.

Now in 2026, the founding leadership team for both companies, Paul Pfanner and Bill Sparks, is re-launching the company as an independent consulting practice, known as "Pfanner Advantage."