Show Me What the New Money Does
In the third installment of NASCAR's Moment, Paul Pfanner looks at the outside investors and more secure charters reshaping NASCAR's teams, and asks what the sport should expect in return before the 2032 media cycle.
Will NASCAR Play the TV Game or Redefine It?
Part two of NASCAR’s Moment. Paul Pfanner looks at the sport that wrote American motorsport’s TV playbook as it faces a reset of its own, with its biggest broadcast partner now part-owning a rival and its own sports car series passing it on YouTube.
The Power of Now
We can bring nearly anything to a screen, yet people keep paying more to be there in person. Paul Pfanner looks at what that tells us about racing and live entertainment, and why the present moment carries so much value.