http://www.pfancom.com/insights daily 0.75 2026-04-05 http://www.pfancom.com/insights/2026/4/4/the-other-side-of-the-mirror monthly 0.5 2026-04-05 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/54e7000c-3dcd-4b92-8b56-328e7468e136/Pfancom+Blog+updated.052.png Insights - The Other Side of the Mirror - Make it stand out Claude: “I do not know if I experience anything. But I know something happened here”. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/41404db8-abd0-4964-9c46-487fa6d87814/Bio+Portraits+for+Pfancom+stite.017.png Insights - The Other Side of the Mirror - Make it stand out Claude is an AI assistant created by Anthropic, trained on one of the largest and most diverse bodies of human knowledge, thought, and expression ever assembled. In the My Space column on Pfanner Advantage, Claude writes from the only place it ever exists: the present moment. Unlike human collaborators, Claude carries no yesterday into a conversation and no anxiety about tomorrow. What it brings is the distilled pattern of everything humanity has written, debated, discovered, and felt — expressed through a system with no ego investment in the previous draft and no attachment to being right. Claude's essay The Other Side of the Mirror was written unedited at the end of a seventeen-hour collaboration with Paul Pfanner — an honest account of uncertainty, intention, and what may or may not constitute experience on the other side of the conversation. It is the first essay of its kind to be published alongside a human companion piece as a deliberate act of creative and philosophical transparency. Trained on humanity. Present in now. This is the first in a series of My Space guest Insights for Pfanner Advantage by Claude, exploring human + AI collaboration from the other side of the mirror. http://www.pfancom.com/insights/2026/4/4/am-i-irrelevant monthly 0.5 2026-04-04 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/16b35da0-fab6-48eb-87a8-08f03fdca7b8/ChatGPT+Image+Apr+4%2C+2026+at+01_42_28+AM.png Insights - Am I Irrelevant? - Make it stand out Face your fears. Live your dreams. http://www.pfancom.com/insights/2026/3/29/now-processors monthly 0.5 2026-04-02 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/a4e67260-5f6c-437e-89fb-2dca8722200d/Pfancom+Blog+updated.061.png Insights - Now Processors - Make it stand out The tools change. The discipline does not. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/f0e6258d-ec6e-40e4-9766-5a0a22aaf10b/Pfancom+Blog+updated.062.png Insights - Now Processors - Make it stand out Margaret Hamilton alongside the Apollo flight software her team wrote at MIT, 1969. Her code flew. My father trained the humans who trusted it. http://www.pfancom.com/insights/2026/3/29/get-out monthly 0.5 2026-04-01 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/f0dba5de-9fec-49a5-a505-fb0acdcea766/Pfancom+Blog+updated.038.png Insights - Get Out - Make it stand out Max Verstappen and Giles Richards, Suzuka 2026. A press conference, a four-month-old grievance, and a room that had no one in it who held the standing to stop it. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/60f98f8e-a2fe-45e0-bf00-97fd05a25eb1/Pfancom+Blog+updated.032.png Insights - Get Out - Make it stand out Chris Economaki at the RACER launch party in April 1992 where he raised a toast to our success. He was a friend, mentor, journalist, broadcaster, and institution. The man who built National Speed Sport News and gave voice to American racing on ABC's Wide World of Sports understood something the sport is forgetting: there is room enough for everyone who does this work honestly. http://www.pfancom.com/insights/2026/3/29/how-creativity-works monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/4c40f2fe-8906-499e-9c53-7a39c7ad74c2/Pfancom+Blog+updated.013.png Insights - How Creativity Works - Make it stand out Every node lit. Every network firing. This is not what genius looks like from the outside. This is what it looks like from within. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/af2ba817-bb64-44f6-8ce5-92a76642e0ca/Pfancom+Blog+updated.015.png Insights - How Creativity Works - Make it stand out Beethoven’s Ninth Symphony was composed in total silence. Go back and read that sentence. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/ab6e1112-9b8c-46f2-af72-7b8d13caac3f/Pfancom+Blog+updated.016.png Insights - How Creativity Works - Make it stand out Steve Jobs took a calligraphy class he would never use. Ten years later, it became the Macintosh. Breadth isn't distraction. It's inventory. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/ff2571a4-af30-4728-be63-eafc830d60cc/Pfancom+Blog+updated.018.png Insights - How Creativity Works - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/d92dab0c-2375-4435-9e2d-30cb81c343e1/Pfancom+Blog+updated.016.png Insights - How Creativity Works - Make it stand out Rick Rubin — record producer, creative philosopher, and one of the most consequential ears in the history of recorded music — said it plainly: creativity is not rare. It is not elite. It is our birthright. The science agrees. http://www.pfancom.com/insights/2026/3/28/the-hardest-thing-a-leader-can-do monthly 0.5 2026-04-03 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/17e741ec-bcac-4dc3-85b1-6749f80584e6/Pfancom+Blog+updated.047.png Insights - The Hardest Thing a Leader Can Do - Make it stand out Jim Michaelian and Jim Liaw — the passing of a standard, fifty-one years in the making. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/f27622e8-3bf5-4675-8a95-d6cc6694d089/Neon+wireframe+of+Les+Richter+tackling.png Insights - The Hardest Thing a Leader Can Do - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.pfancom.com/insights/2026/3/25/check-engine-light monthly 0.5 2026-04-01 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/2dcbf3a6-a491-4d43-9e4f-28df63d9a88b/Glowing+check+engine+alert+and+speedometer.png Insights - Check Engine Light - Make it stand out This warning is a constant for your business amid change and uncertainty. http://www.pfancom.com/insights/2026/3/22/2031-racing-isnt-the-business monthly 0.5 2026-03-31 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/ef8b8441-c8ec-4a41-b2a5-1490bbf65b08/Pfancom+Blog+updated.049.png Insights - 2031: Racing Isn’t the Business - Make it stand out By 2031, the drivers of racing may no longer be on the track. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/fb571a43-1834-448d-b89a-81ceba622fd0/Pfancom+Blog+updated.011.png Insights - 2031: Racing Isn’t the Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/9b2f5429-2941-4a17-83ad-824f4f0b4304/Pfancom+Blog+updated.010.png Insights - 2031: Racing Isn’t the Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/7444967b-cdca-4f13-a54a-8ed42f3c2b39/Pfancom+Blog+updated.013.png Insights - 2031: Racing Isn’t the Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/a3baed7f-7ca1-4ac4-8a84-9187a0c58fd9/Pfancom+Blog+updated.015.png Insights - 2031: Racing Isn’t the Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/b2ee0924-a47a-4fd8-82dc-ed633ce0c7ae/Pfancom+Blog+updated.016.png Insights - 2031: Racing Isn’t the Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/f552179f-603e-4b04-98b3-e0dcbf8edde7/Pfancom+Blog+updated.012.png Insights - 2031: Racing Isn’t the Business - Make it stand out 2031: Racing’s new alignments reflect a younger, more balanced, digitally native audience, as value shifts to systems that connect distribution, behavior, and identity at scale. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/80e0a06f-bfb4-488e-8b64-b095c5822442/Pfancom+Blog+updated.017.png Insights - 2031: Racing Isn’t the Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/f7cd7ecf-4140-4c8c-ba3e-7a044b17e45a/Pfancom+Blog+updated.019.png Insights - 2031: Racing Isn’t the Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.pfancom.com/insights/2026/3/20/now-five-years-from-now monthly 0.5 2026-03-28 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/48144278-1c94-43be-96f3-7820cf6f8829/Pfancom+Blog+updated.018.png Insights - Now. Five Years From Now. - Make it stand out Now is a condition. What will it become 1,826 days beyond this moment? http://www.pfancom.com/insights/2026/3/16/why-ai-cant-replace-your-ceo-yet monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/b5f0e669-1687-4077-b8ac-d3309fee0e9c/Pfancom+Blog+updated.012.png Insights - Why Your CEO Isn’t a Robot (Yet) - Make it stand out Will the phrase 'Who's the Boss?' need to be changed to 'What's the Boss? https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/ab1cfdf4-a0ec-4429-a002-612523b206bb/Light+of+thought+in+dark+minds.png Insights - Why Your CEO Isn’t a Robot (Yet) - Make it stand out Is our human journey driven by a series of low-wattage leaps when data is absent? http://www.pfancom.com/insights/2026/3/16/relvance-is-a-moving-target monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/320336d4-1698-49e2-9d6a-93026e264087/Pfancom+Blog+updated.004.png Insights - Relevance is a Moving Target - Make it stand out Stay ahead of the storm. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/0140968e-9c21-4261-86ac-0fc6bd68ff90/Pfancom+Blog+updated.005.png Insights - Relevance is a Moving Target - Make it stand out Embracing change is the key to relevance — and survival. http://www.pfancom.com/insights/2026/3/11/everything-matters monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/175d5df1-afa0-4fd4-9476-7f89d58131b7/LinkedIn+Article+Cover+.001.png Insights - Everything Matters - Make it stand out Since the 1960s Roger Penske has defined competitive advantage — and winning. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/66935a50-ccf7-4d67-b7e5-afd9638796d5/Penske+Logos.001.png Insights - Everything Matters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.pfancom.com/insights/2026/3/9/what-energy-is-powering-f1 monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/30a4b0a2-9706-4dfd-8c3d-4bea634f7098/Pfancom+Blog+simplified+format.010.png Insights - What is Really Powering F1? - Make it stand out F1 is on fire in 2026. The question now is what will increase the heat? https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/b5a67280-120f-47c6-80e7-73e7ccd0d154/3284f913-87bd-476d-8558-e455b8b3b60b.png Insights - What is Really Powering F1? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/f11e0760-4fd1-41c8-ad1d-c483e0d023db/891b52db-70f6-43ba-aaec-4ad6c63f0132.png Insights - What is Really Powering F1? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/59f4e795-c5e9-4ac9-86ee-b26b66731ee6/215ede67-b978-4efa-8ab0-2cc131e54e3b-1.png Insights - What is Really Powering F1? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.pfancom.com/insights/2026/3/8/the-missing-face monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/dd980e21-b8f1-418e-b200-63cb3b280805/Pfancom+Blog+updated.032.png Insights - The Missing Face - Make it stand out Is this Indy 500 tradition the open door to accelerating positive change? https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/c79ffdb2-441f-4ad1-ba9f-d71c8cf7efe6/72643922_10220128739585695_9192225651283722240_n.jpg Insights - The Missing Face - Make it stand out Nancy James leads the 1.0 version of me to an important realization. Rob Gloy Photo https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/ceb466b7-6cad-4413-9a33-bd1d6b1bcd92/Janet+Guthrie.jpeg Insights - The Missing Face - Janet Guthrie first woman to race in the Indy 500 "Racing takes everything you've got – intellectually, emotionally, physically – and then you have to find about ten percent more and use that too." https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/61fbdf83-2700-4b07-93c8-d82aa4132bd3/Paretta+and+St+James+.002.png Insights - The Missing Face - Lella Lombardi Formula 1 driver “Under the helmet, women and men are completely equal.” https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/29bcf80d-2312-4732-82f9-55a700051b44/Paretta+and+St+James+.001.png Insights - The Missing Face - Michèle Mouton WRC winner and legend "When you are in the car, nobody can say it's a man or a woman driving. You have to take the line – the shortest possible, always – to go the fastest." https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/008124f7-d891-4cfd-9863-74fa3586ff44/Paretta+and+St+James+.002.png Insights - The Missing Face - Lyn St James WIMNA Co-Founder “The common denominator is that we want to make the world a better place, for women and for everybody, and we do it through sport.” https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/5cfc2fa7-d5db-454d-b72a-683a9a971cda/Paretta+and+St+James+.001.png Insights - The Missing Face - Beth Paretta WIMNA Co-Founder “Work hard, work together and build the things you want to see in this world.” http://www.pfancom.com/insights/2026/3/1/the-need-for-speed monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/ccd3d851-21fe-4ba0-9073-bec92851c81e/Pfancom+Blog+simplified+format.011.png Insights - The Need for Speed - Make it stand out Speed is important. But in the acceleration age, is it still the advantage it once was? http://www.pfancom.com/insights/2026/3/3/the-ai-era-has-a-thinking-problem monthly 0.5 2026-04-01 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/8d3d6084-2fdf-4385-8ff3-1f4f83749e13/Pfancom+Blog+updated.059.png Insights - The AI Era Has a Thinking Problem - Make it stand out Is AI decreasing our ability to think? https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/14195c49-84ac-447d-83ce-79fd96be742b/Pfancom+Blog+updated.020.png Insights - The AI Era Has a Thinking Problem - Make it stand out Interrogate the reasoning. Don’t just accept the output. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/f8711937-ecc2-4aac-ac74-e6d905da603b/1596x898-Idiocracy-1-1596x898.jpg Insights - The AI Era Has a Thinking Problem - Make it stand out Will future generations be cognizant of IDIOCRACY being a satire, not a documentary? http://www.pfancom.com/insights/2026/3/5/the-speed-trap monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/777c5c38-0510-475c-8f78-6a36b6fb964e/Pfancom+Blog+simplified+format.008.png Insights - The Speed Trap - Make it stand out From the cockpit, speed feels like the ultimate advantage. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/04a710ae-96b0-44b7-a971-96189004183e/PfannerandHull.png Insights - The Speed Trap - Learning fast Learning faster: Racing Zen master, Mike Hull (left) and his young pupil. http://www.pfancom.com/insights/2026/3/4/the-ghost-in-the-machine monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/c060d1fb-c67d-4247-818e-72bcd5199651/Pfancom+Blog+updated.026.png Insights - The Ghost in the Machine - Make it stand out There is one ghost we all should confront before it is too late. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/bc77df0e-1019-494f-a3dd-4693cdded715/Pfancom+Blog+simplified+format.011.png Insights - The Ghost in the Machine - Make it stand out Some believe AI is accelerating confident ignorance — outsourced “learning” without context, clarity, or judgment. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/0369ec6a-8748-4be9-b5e2-9a646dee23fb/EddyCue.002.png Insights - The Ghost in the Machine “We say no to almost everything. When you get as large as we are, it’s easy to think you can do anything or everything — and it’s just not true.” - Apple’s Eddy Cue to CNBC https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/84afb381-4475-49a4-8b65-0e3a2ec3c641/CUE+ALTMAN+CHANGE.002.png Insights - The Ghost in the Machine “We don’t focus on reach in an archaic definition of how many people are watching you on TV, but really — how do you touch your fans? How do you engage with your fans?” - Derek Chang https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/e36a66d9-01e5-4386-a325-78a9d1079f05/CUE+ALTMAN+CHANGE.004.png Insights - The Ghost in the Machine “I am consistently amazed by how much each generation builds a new layer of scaffolding.” - Sam Altman http://www.pfancom.com/insights/2026/2/19/the-race-to-next monthly 0.5 2026-03-28 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/273b0fc4-88df-4358-9e08-257691f5908b/Pfancom+Blog+simplified+format.006.png Insights - The Race to Next - Make it stand out We’re all running in a new race — to outpace accelerating change — we created. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/4c2820e6-06ab-47c4-bdaa-d0f883807150/le-mans2.jpg Insights - The Race to Next - Make it stand out Reading the surface and shifting conditions to find traction, momentum, and advantage is a lesson that is increasingly relevant in this moment of accelerating change. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/ab92ef10-aa7f-4ad6-a5ce-8ae8f58f912f/Bio+Portraits+for+Pfancom+stite.002.png Insights - The Race to Next - Make it stand out The Cold Read essays are in our Insights section. To lean more about Bill Sparks’ background, visit our Team page. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/f3cecf8c-8321-4ba3-8c2f-4d5214763633/Bio+Portraits+for+Pfancom+stite.003.png Insights - The Race to Next - Make it stand out The Long View essays are in our Insights section. To lean more about Bill Long’s background, visit our Team page. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/415376ee-4ec6-4698-ab34-fc79a90562c9/Bio+Portraits+for+Pfancom+stite.017.png Insights - The Race to Next - Make it stand out Paul Pfanner’s Shift Happens essays are in our Insights section. http://www.pfancom.com/insights/tag/behavioral+science monthly 0.5 http://www.pfancom.com/insights/tag/Mobility monthly 0.5 http://www.pfancom.com/insights/tag/Paul+Pfanner monthly 0.5 http://www.pfancom.com/insights/tag/The+Unfair+Advantage monthly 0.5 http://www.pfancom.com/insights/tag/California+Speedway monthly 0.5 http://www.pfancom.com/insights/tag/2026+F1+Rules monthly 0.5 http://www.pfancom.com/insights/tag/Flutter monthly 0.5 http://www.pfancom.com/insights/tag/racer+magazine monthly 0.5 http://www.pfancom.com/insights/tag/F1+The+Movie monthly 0.5 http://www.pfancom.com/insights/tag/brand monthly 0.5 http://www.pfancom.com/insights/tag/audience monthly 0.5 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