http://www.pfancom.com/insights daily 0.75 2026-04-03 http://www.pfancom.com/insights/2026/3/29/now-processors monthly 0.5 2026-04-02 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/a4e67260-5f6c-437e-89fb-2dca8722200d/Pfancom+Blog+updated.061.png Insights - Now Processors - Make it stand out The tools change. The discipline does not. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/f0e6258d-ec6e-40e4-9766-5a0a22aaf10b/Pfancom+Blog+updated.062.png Insights - Now Processors - Make it stand out Margaret Hamilton alongside the Apollo flight software her team wrote at MIT, 1969. Her code flew. My father trained the humans who trusted it. http://www.pfancom.com/insights/2026/3/29/get-out monthly 0.5 2026-04-01 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/f0dba5de-9fec-49a5-a505-fb0acdcea766/Pfancom+Blog+updated.038.png Insights - Get Out - Make it stand out Max Verstappen and Giles Richards, Suzuka 2026. A press conference, a four-month-old grievance, and a room that had no one in it who held the standing to stop it. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/60f98f8e-a2fe-45e0-bf00-97fd05a25eb1/Pfancom+Blog+updated.032.png Insights - Get Out - Make it stand out Chris Economaki at the RACER launch party in April 1992 where he raised a toast to our success. He was a friend, mentor, journalist, broadcaster, and institution. The man who built National Speed Sport News and gave voice to American racing on ABC's Wide World of Sports understood something the sport is forgetting: there is room enough for everyone who does this work honestly. http://www.pfancom.com/insights/2026/3/29/how-creativity-works monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/4c40f2fe-8906-499e-9c53-7a39c7ad74c2/Pfancom+Blog+updated.013.png Insights - How Creativity Works - Make it stand out Every node lit. Every network firing. This is not what genius looks like from the outside. This is what it looks like from within. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/af2ba817-bb64-44f6-8ce5-92a76642e0ca/Pfancom+Blog+updated.015.png Insights - How Creativity Works - Make it stand out Beethoven’s Ninth Symphony was composed in total silence. Go back and read that sentence. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/ab6e1112-9b8c-46f2-af72-7b8d13caac3f/Pfancom+Blog+updated.016.png Insights - How Creativity Works - Make it stand out Steve Jobs took a calligraphy class he would never use. Ten years later, it became the Macintosh. Breadth isn't distraction. It's inventory. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/ff2571a4-af30-4728-be63-eafc830d60cc/Pfancom+Blog+updated.018.png Insights - How Creativity Works - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/d92dab0c-2375-4435-9e2d-30cb81c343e1/Pfancom+Blog+updated.016.png Insights - How Creativity Works - Make it stand out Rick Rubin — record producer, creative philosopher, and one of the most consequential ears in the history of recorded music — said it plainly: creativity is not rare. It is not elite. It is our birthright. The science agrees. http://www.pfancom.com/insights/2026/3/28/the-hardest-thing-a-leader-can-do monthly 0.5 2026-04-03 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/17e741ec-bcac-4dc3-85b1-6749f80584e6/Pfancom+Blog+updated.047.png Insights - The Hardest Thing a Leader Can Do - Make it stand out Jim Michaelian and Jim Liaw — the passing of a standard, fifty-one years in the making. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/f27622e8-3bf5-4675-8a95-d6cc6694d089/Neon+wireframe+of+Les+Richter+tackling.png Insights - The Hardest Thing a Leader Can Do - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.pfancom.com/insights/2026/3/25/check-engine-light monthly 0.5 2026-04-01 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/2dcbf3a6-a491-4d43-9e4f-28df63d9a88b/Glowing+check+engine+alert+and+speedometer.png Insights - Check Engine Light - Make it stand out This warning is a constant for your business amid change and uncertainty. http://www.pfancom.com/insights/2026/3/22/2031-racing-isnt-the-business monthly 0.5 2026-03-31 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/ef8b8441-c8ec-4a41-b2a5-1490bbf65b08/Pfancom+Blog+updated.049.png Insights - 2031: Racing Isn’t the Business - Make it stand out By 2031, the drivers of racing may no longer be on the track. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/fb571a43-1834-448d-b89a-81ceba622fd0/Pfancom+Blog+updated.011.png Insights - 2031: Racing Isn’t the Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/9b2f5429-2941-4a17-83ad-824f4f0b4304/Pfancom+Blog+updated.010.png Insights - 2031: Racing Isn’t the Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/7444967b-cdca-4f13-a54a-8ed42f3c2b39/Pfancom+Blog+updated.013.png Insights - 2031: Racing Isn’t the Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/a3baed7f-7ca1-4ac4-8a84-9187a0c58fd9/Pfancom+Blog+updated.015.png Insights - 2031: Racing Isn’t the Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/b2ee0924-a47a-4fd8-82dc-ed633ce0c7ae/Pfancom+Blog+updated.016.png Insights - 2031: Racing Isn’t the Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/f552179f-603e-4b04-98b3-e0dcbf8edde7/Pfancom+Blog+updated.012.png Insights - 2031: Racing Isn’t the Business - Make it stand out 2031: Racing’s new alignments reflect a younger, more balanced, digitally native audience, as value shifts to systems that connect distribution, behavior, and identity at scale. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/80e0a06f-bfb4-488e-8b64-b095c5822442/Pfancom+Blog+updated.017.png Insights - 2031: Racing Isn’t the Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/f7cd7ecf-4140-4c8c-ba3e-7a044b17e45a/Pfancom+Blog+updated.019.png Insights - 2031: Racing Isn’t the Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.pfancom.com/insights/2026/3/20/now-five-years-from-now monthly 0.5 2026-03-28 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/48144278-1c94-43be-96f3-7820cf6f8829/Pfancom+Blog+updated.018.png Insights - Now. Five Years From Now. - Make it stand out Now is a condition. What will it become 1,826 days beyond this moment? http://www.pfancom.com/insights/2026/3/16/why-ai-cant-replace-your-ceo-yet monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/b5f0e669-1687-4077-b8ac-d3309fee0e9c/Pfancom+Blog+updated.012.png Insights - Why Your CEO Isn’t a Robot (Yet) - Make it stand out Will the phrase 'Who's the Boss?' need to be changed to 'What's the Boss? https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/ab1cfdf4-a0ec-4429-a002-612523b206bb/Light+of+thought+in+dark+minds.png Insights - Why Your CEO Isn’t a Robot (Yet) - Make it stand out Is our human journey driven by a series of low-wattage leaps when data is absent? http://www.pfancom.com/insights/2026/3/16/relvance-is-a-moving-target monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/320336d4-1698-49e2-9d6a-93026e264087/Pfancom+Blog+updated.004.png Insights - Relevance is a Moving Target - Make it stand out Stay ahead of the storm. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/0140968e-9c21-4261-86ac-0fc6bd68ff90/Pfancom+Blog+updated.005.png Insights - Relevance is a Moving Target - Make it stand out Embracing change is the key to relevance — and survival. http://www.pfancom.com/insights/2026/3/11/everything-matters monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/175d5df1-afa0-4fd4-9476-7f89d58131b7/LinkedIn+Article+Cover+.001.png Insights - Everything Matters - Make it stand out Since the 1960s Roger Penske has defined competitive advantage — and winning. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/66935a50-ccf7-4d67-b7e5-afd9638796d5/Penske+Logos.001.png Insights - Everything Matters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.pfancom.com/insights/2026/3/9/what-energy-is-powering-f1 monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/30a4b0a2-9706-4dfd-8c3d-4bea634f7098/Pfancom+Blog+simplified+format.010.png Insights - What is Really Powering F1? - Make it stand out F1 is on fire in 2026. The question now is what will increase the heat? https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/b5a67280-120f-47c6-80e7-73e7ccd0d154/3284f913-87bd-476d-8558-e455b8b3b60b.png Insights - What is Really Powering F1? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/f11e0760-4fd1-41c8-ad1d-c483e0d023db/891b52db-70f6-43ba-aaec-4ad6c63f0132.png Insights - What is Really Powering F1? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/59f4e795-c5e9-4ac9-86ee-b26b66731ee6/215ede67-b978-4efa-8ab0-2cc131e54e3b-1.png Insights - What is Really Powering F1? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.pfancom.com/insights/2026/3/8/the-missing-face monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/dd980e21-b8f1-418e-b200-63cb3b280805/Pfancom+Blog+updated.032.png Insights - The Missing Face - Make it stand out Is this Indy 500 tradition the open door to accelerating positive change? https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/c79ffdb2-441f-4ad1-ba9f-d71c8cf7efe6/72643922_10220128739585695_9192225651283722240_n.jpg Insights - The Missing Face - Make it stand out Nancy James leads the 1.0 version of me to an important realization. Rob Gloy Photo https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/ceb466b7-6cad-4413-9a33-bd1d6b1bcd92/Janet+Guthrie.jpeg Insights - The Missing Face - Janet Guthrie first woman to race in the Indy 500 "Racing takes everything you've got – intellectually, emotionally, physically – and then you have to find about ten percent more and use that too." https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/61fbdf83-2700-4b07-93c8-d82aa4132bd3/Paretta+and+St+James+.002.png Insights - The Missing Face - Lella Lombardi Formula 1 driver “Under the helmet, women and men are completely equal.” https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/29bcf80d-2312-4732-82f9-55a700051b44/Paretta+and+St+James+.001.png Insights - The Missing Face - Michèle Mouton WRC winner and legend "When you are in the car, nobody can say it's a man or a woman driving. You have to take the line – the shortest possible, always – to go the fastest." https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/008124f7-d891-4cfd-9863-74fa3586ff44/Paretta+and+St+James+.002.png Insights - The Missing Face - Lyn St James WIMNA Co-Founder “The common denominator is that we want to make the world a better place, for women and for everybody, and we do it through sport.” https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/5cfc2fa7-d5db-454d-b72a-683a9a971cda/Paretta+and+St+James+.001.png Insights - The Missing Face - Beth Paretta WIMNA Co-Founder “Work hard, work together and build the things you want to see in this world.” http://www.pfancom.com/insights/2026/3/1/the-need-for-speed monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/ccd3d851-21fe-4ba0-9073-bec92851c81e/Pfancom+Blog+simplified+format.011.png Insights - The Need for Speed - Make it stand out Speed is important. But in the acceleration age, is it still the advantage it once was? http://www.pfancom.com/insights/2026/3/3/the-ai-era-has-a-thinking-problem monthly 0.5 2026-04-01 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/8d3d6084-2fdf-4385-8ff3-1f4f83749e13/Pfancom+Blog+updated.059.png Insights - The AI Era Has a Thinking Problem - Make it stand out Is AI decreasing our ability to think? https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/14195c49-84ac-447d-83ce-79fd96be742b/Pfancom+Blog+updated.020.png Insights - The AI Era Has a Thinking Problem - Make it stand out Interrogate the reasoning. Don’t just accept the output. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/f8711937-ecc2-4aac-ac74-e6d905da603b/1596x898-Idiocracy-1-1596x898.jpg Insights - The AI Era Has a Thinking Problem - Make it stand out Will future generations be cognizant of IDIOCRACY being a satire, not a documentary? http://www.pfancom.com/insights/2026/3/5/the-speed-trap monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/777c5c38-0510-475c-8f78-6a36b6fb964e/Pfancom+Blog+simplified+format.008.png Insights - The Speed Trap - Make it stand out From the cockpit, speed feels like the ultimate advantage. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/04a710ae-96b0-44b7-a971-96189004183e/PfannerandHull.png Insights - The Speed Trap - Learning fast Learning faster: Racing Zen master, Mike Hull (left) and his young pupil. http://www.pfancom.com/insights/2026/3/4/the-ghost-in-the-machine monthly 0.5 2026-03-29 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/c060d1fb-c67d-4247-818e-72bcd5199651/Pfancom+Blog+updated.026.png Insights - The Ghost in the Machine - Make it stand out There is one ghost we all should confront before it is too late. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/bc77df0e-1019-494f-a3dd-4693cdded715/Pfancom+Blog+simplified+format.011.png Insights - The Ghost in the Machine - Make it stand out Some believe AI is accelerating confident ignorance — outsourced “learning” without context, clarity, or judgment. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/0369ec6a-8748-4be9-b5e2-9a646dee23fb/EddyCue.002.png Insights - The Ghost in the Machine “We say no to almost everything. When you get as large as we are, it’s easy to think you can do anything or everything — and it’s just not true.” - Apple’s Eddy Cue to CNBC https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/84afb381-4475-49a4-8b65-0e3a2ec3c641/CUE+ALTMAN+CHANGE.002.png Insights - The Ghost in the Machine “We don’t focus on reach in an archaic definition of how many people are watching you on TV, but really — how do you touch your fans? How do you engage with your fans?” - Derek Chang https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/e36a66d9-01e5-4386-a325-78a9d1079f05/CUE+ALTMAN+CHANGE.004.png Insights - The Ghost in the Machine “I am consistently amazed by how much each generation builds a new layer of scaffolding.” - Sam Altman http://www.pfancom.com/insights/2026/2/19/the-race-to-next monthly 0.5 2026-03-28 https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/273b0fc4-88df-4358-9e08-257691f5908b/Pfancom+Blog+simplified+format.006.png Insights - The Race to Next - Make it stand out We’re all running in a new race — to outpace accelerating change — we created. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/4c2820e6-06ab-47c4-bdaa-d0f883807150/le-mans2.jpg Insights - The Race to Next - Make it stand out Reading the surface and shifting conditions to find traction, momentum, and advantage is a lesson that is increasingly relevant in this moment of accelerating change. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/ab92ef10-aa7f-4ad6-a5ce-8ae8f58f912f/Bio+Portraits+for+Pfancom+stite.002.png Insights - The Race to Next - Make it stand out The Cold Read essays are in our Insights section. To lean more about Bill Sparks’ background, visit our Team page. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/f3cecf8c-8321-4ba3-8c2f-4d5214763633/Bio+Portraits+for+Pfancom+stite.003.png Insights - The Race to Next - Make it stand out The Long View essays are in our Insights section. To lean more about Bill Long’s background, visit our Team page. https://images.squarespace-cdn.com/content/v1/560eb13de4b00272897da34d/415376ee-4ec6-4698-ab34-fc79a90562c9/Bio+Portraits+for+Pfancom+stite.017.png Insights - The Race to Next - Make it stand out Paul Pfanner’s Shift Happens essays are in our Insights section. http://www.pfancom.com/insights/tag/Leadership monthly 0.5 http://www.pfancom.com/insights/tag/RACER+magaine monthly 0.5 http://www.pfancom.com/insights/tag/RACER monthly 0.5 http://www.pfancom.com/insights/tag/Tencent monthly 0.5 http://www.pfancom.com/insights/tag/behavioral+science monthly 0.5 http://www.pfancom.com/insights/tag/Awareness monthly 0.5 http://www.pfancom.com/insights/tag/simulation monthly 0.5 http://www.pfancom.com/insights/tag/Mobility monthly 0.5 http://www.pfancom.com/insights/tag/MEMA monthly 0.5 http://www.pfancom.com/insights/tag/competition monthly 0.5 http://www.pfancom.com/insights/tag/Paul+Pfanner monthly 0.5 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